I Mentor

Brands + Creators

I work with individuals (and select brands) on a 1:1 basis to evaluate their current brand, content, and online presence, establish a clear vision, and launch new content, books, and other creative projects. 

Areas of Focus


Actualizing the inner artist and finding your creative flow

Messaging, design, and brand development

Creating dynamic and authentic social media content

Launching books, courses, and other creative projects

Select corporate workshops

My Experience


I'm not just another coach. As a writer, strategist, and creative, I have spent my life and my career bringing my own imagination to life and helping brands, authors, and thought leaders do the same.

  • 10+ years as a brand strategist on Madison Avenue, working with clients like Target, Microsoft, Organic Valley, and NBC Universal.
  • Author of two books and contributor to publications like Forbes, HuffPost, Thought Catalog, and Entrepreneur.
  • Founder of Sunflower Club, a school, community, and podcast dedicated to creative transformation.
  • Creator of @wordsarevibrations, a popular Instagram account featuring daily viral content, including memes, poetry, and short-form writing.
  • Founder of Meme School, the first class to teach the art and science of making memes.

"Working with James was not only revitalizing to my business and expression, my whole life has also shifted. I feel inspired, aligned with my message, supported by an amazing community of like-minded individuals, AND professional opportunities have been appearing out of nowhere into my lap!  If you are an artist, creator, healer, spiritual teacher, or anyone looking to share your message without feeling like you are compromising your values, James is the perfect match!"

– Cheyenne
Founder of BodySoulHigh

Current Offerings

Writing for Social Media (Virtual Class)

How to Craft a Viral Message & Make Content that Resonates: A 6-Week Journey into Creativity & Self-Discovery with James McCrae

Join Us

90 Minute Brand Alchemy Session

A video consultation call to evaluate your goals, vision, and content, and define the best path forward. This consultation is part brand strategy, part coaching, and part creative direction.

Book Now

3 Month Brand or Creative Mentorship

Is there a project or brand you want to launch? Do you want to develop as a writer and content creator? Consider me your collaborator, strategist, and guide.

Apply Now

Let's Connect

Do you have questions about working together? Please leave me a message and I will get back to you at my nearest convenience.

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