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Self-Paced Course

Meme School

The Art & Science of Making Memes & Writing for Social Media.

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Turn Your Message Into a Meme

Memes are the first artform native to social media. They are relatable, engaging and highly shareable.

Memes are more than funny images on social media. The true definition of "meme" is an idea that spreads.

Meme School is the first of its kind, a deep dive into the art and science of memetics and internet memes, giving you the knowledge and tools to craft a viral message and make your own memes.

Meme School

Memes Changed My Life

I started making memes in 2020, and my audience doubled, then tripled, then quadrupled. That growth led to speaking engagements, podcasts, and book deals — including How to Laugh in Ironic Amusement During Your Existential Crisis, the first published meme book, in 2021. Now I teach these techniques to creative professionals and organizations.

James McCrae

Class Agenda

Week 1
The Science of Memetics
The origin and philosophy of memetics, why certain ideas spread, talks by Richard Dawkins and Terence McKenna, and short-form writing exercises.
Week 2
The Art of Memes
The history of internet memes, tools, techniques and guidelines, creating your own memes, access to 40 meme templates, and group discussion.
James McCrae

Meet Your Teacher

James McCrae is an author, meme artist, teacher, and creator of the Instagram account @wordsarevibrations. He's recognized as a trailblazer in applying creativity and consciousness to internet memes.

What Students are Saying

Jackie Seiden

"James is an artist, leading edge thinker, poet, and natural born teacher. I didn't know much about memes before taking this course. Little did I know that I was going to learn a ton and have an absolute ball in a supportive and creative setting. The course is fascinating, thoughtful, interactive and fun."

Elliot Aronow

"Meme School was amazing. Not only did James thoughtfully contextualize memes within the histories of modern art, spirituality, and cultural criticism, he did it all with patience, humor, and a genuine love for the work and for his students. 10/10 would recommend."

Theresa James

"Meme School is a total game changer. James provided an enlightening and innovative approach to memetics, which has far more cultural significance than I ever gave memes credit for. My creative juices are overflowing. You won't find anything like Meme School anywhere else."

Join Meme School

Live class video replays, the Meme Magic eBook, 40+ curated meme templates, bonus material, and lifetime access to all content.

Start Making Memes

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