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Being an artist, entrepreneur, and thought leader in the age of social media.

Do you feel like a cog in a machine when you’d rather be a glitch in the matrix?

 I’ve been there. In my 10+ years in New York City working in corporate advertising, I was overworked and underpaid, tired and uninspired. My inner artist was being suppressed. I wanted to make a bigger impact and have a more aligned career, but I didn’t know how.

Now I’m a 3x published author, public speaker, and entrepreneur with over 450,000 organic Instagram followers. I’ve never bought a single ad or hired a marketing consultant. 

My strategy? Creativity, authenticity, and aligned action toward my higher purpose.

The world is changing.

The old systems are no longer working. The economy and job market are in flux. Perhaps you, like many others, are looking for a new way forward.

In this increasingly uncertain world, your creativity and authenticity are your most valuable currency. The truth is, everyone has something valuable to share and teach. And with social media and other decentralized platforms, it’s more possible than ever to make an impact. 

The inner creator is being called to action. We need what you have to share.

"This was way more than just a branding course, it was a full-on spiritual journey.

Between the super powerful meditations, the deep self-inquiry, and the mind-blowing insights on branding, marketing, and social media, this experience was next level. I feel like I’ve taken a quantum leap! If you’re a creative looking to evolve, reinvent yourself, and show up in a way that actually feels aligned: this is the place. Huge shoutout to James for this incredible journey.”

– Malika, Musician

An Accelerator Program for Conscious Creators 

Purpose

Connect with a deeper intention and higher calling for your creativity and career.

 

Strategy

Define your brand message and content strategy.

Creativity

Awaken your creative genius and develop rituals for expression.

Mindfulness

Connect with your intuition and attract the creative muse.

Social Media

Master the art of content creation and define your unique style and voice.

Marketing

Create a signature offering and attract an audience with your authenticity.

Meet Your Teacher

I’m not another coach or social media guru. I have decades of experience crafting creative brands for myself and others. 

Class Agenda

Module 1

Awaken Your Creative Genius

  • Step into your higher purpose
  • Open your channel of intuition
  • Discover your brand purpose and positioning
  • Mindfulness rituals + guided meditations 

Module 2

Define Your Brand Strategy, Style & Voice

  • Define your style and message
  • Transform your relationship with social media
  • Create signature content
  • Develop your own creative ritual 

Module 3

Grow & Monetize Your Audience

  • Become a a thought leader
  • Monetize your work
  • Grow your community
  • Develop a connection funnel
  • Market with authenticity

"Brand Alchemy is hands down one of the best courses I've ever taken.

This is the first time I’ve seen marketing and branding explored in such depth, going into the root of what it means to be an authentic and conscious creator. I’m now able to understand the whole picture and integrate all my learnings into one clear vision for my brand, business, and social media content.

I am so grateful to James for this amazing experience full of wisdom and practical tools. Highly recommended."

– Genesis Eliett

The new rules of brand strategy

 

It's not a rebrand. It's a reinvention.

Self-Paced Journey

30 lessons in total, including:
Video presentations
Guided meditations
Creative + branding exercises
Lifetime access to the content

$250

I'm Ready

1:1 Mentorship Program

Includes all course content + an exclusive and personalized 3-month engagement with James McCrae.

Apply

Have questions about Brand Alchemy, or seeking scholarship opportunities? Reach out here.