The Reinvention

Unlock your creative genius and grow an authentic and impactful personal brand from muse to monetization.

The Reinvention is a 10-week expander program for writers, artists, entrepreneurs, and creative humans who are ready to step into their higher purpose in life, creativity, and business.

Creative community meets brand strategy meets personal transformation.

Calling all creators, we need what you have to share.

The old world is dying. Traditional systems are no longer working. Artificial intelligence is reshaping society. The economy and job market are in flux.

Many people are looking for a new way forward, a life and career aligned with their higher purpose.

Everyone has a unique creative calling. This could be a business, a book, a class or event, a message or a movement.

Your dreams are not an accident. Something inside you is trying to be born.

It's not a rebrand. It's a reinvention.

A brand is more than a logo. Your personal brand is your unique vibe and style, expressed in your business, books, and social media content.

It's not about following guidelines or assuming a fake persona. It’s about actualizing your authentic voice and building a bridge between your inner world and your audience.

The Reinvention is an invitation to enter the portal of transformation that has been calling you and step into your higher purpose in life, creativity, and business.

Meet James McCrae

From college dropout to viral poet and published author.

I’ve been a creative my whole life. After 10+ years as a brand strategist on Madison Avenue, I got burned out by the corporate rat race and committed to pursuing my creative calling.

As a kid, I used to dream of writing books, speaking on stages, and sharing my art with millions of people. This life didn’t seem possible when I was a college dropout working odd jobs in rural Minnesota.

Now I’m a 3x published author and global public speaker with over 450,000 organic Instagram followers.

My strategy? Creativity, authenticity, and aligned action toward my higher purpose.

The art of reinvention

Each stage of my journey required a personal and professional reinvention, a shedding of my old skin to embrace the next level of my life and career.

Now, as the founder of Creator Academy, I help people find their signature creative voice, grow an audience, and turn their purpose into a profession.

The Reinvention combines the full spectrum of my experience – from brand strategist to viral content creator to mindfulness teacher to published author and entrepreneur – to empower you with a strategic blueprint to bring your vision to life with creativity and authenticity.

This experience is for you if...

You’re feeling stuck in your career or business and ready to unlock your authentic creative voice and turn your purpose and passion into a profession.

You’re not satisfied with your impact on social media and want to start making magnetic content that attracts an aligned audience.

You’re a writer, coach, or entrepreneur looking to scale your brand and become an author, public speaker, or thought leader.

Class Agenda

Module 1: Explore

Awaken Your Creative Genius & Claim Your Higher Purpose

Open your channel of inspiration and intuition
Connect with your deeper purpose in creativity and business
Identify your artist archetype

Module 2: Express

Define Your Brand & Social Media Style & Voice

Craft your brand messaging strategy
Master the art of magnetic content
Design a ritual for consistent creative execution

Module 3: Embody

Monetize Your Magic & Market with Authenticity

Craft your signature business offering
Scale your message and business with a content ecosystem and connection funnel
Become a thought leader in your field

Testimonials

"Hands down one of the best courses I've ever taken.

This is the first time I’ve seen marketing and branding explored in such depth, going into the root of what it means to be an authentic and conscious creator. I’m now able to understand the whole picture and integrate all my learnings into one clear vision for my brand, business, and social media content. I am so grateful to James for this amazing experience full of wisdom and practical tools. Highly recommended."

– Genesis Eliett, Designer

"The Reinvention was the catalyst I needed.

For years, I had too much self-doubt to take myself seriously as an entrepreneur and content creator. James changed that. His genius when it comes to branding, tone, and vision is unmatched. If you’re a creator or visionary who knows you have something meaningful to share, but you’re not quite sure how to package it or own it confidently, this class is for you."

– Carlyn Bryan, Video Creator

“James is a master of his craft and a leading voice in conscious creativity.

His mentorship was priceless, and transformed me creatively, mentally, and spiritually. If you have the opportunity to participate in The Reinvention, don’t miss the chance.”

– Kunal Chatkara, Coach & Writer

"This was way more than just a branding course. It was a full-on spiritual journey.

Between the super powerful meditations, the deep self-inquiry, and the mind-blowing insights on branding, marketing, and social media, this experience was next level. I feel like I’ve taken a quantum leap! If you’re a creative looking to evolve, reinvent yourself, and show up in a way that actually feels aligned: this is the place. Huge shoutout to James for this incredible journey.”

– Malika, Musician

"Sharing myself on social media used to feel like a lot of pressure.

The Reinvention taught me that showing up online can be experimental and fun. The curriculum kept me grounded and helped me discover my authentic brand voice."

– Toni Jones, Affirmation Musician

Don't take this class if...

You're afraid to explore outside your comfort zone.
You're looking for quick fixes to go viral
You want to keep repeating the same cycles

Take this class if...

You're ready to commit to your creative purpose
You want to build an intentional and sustainable brand foundation
You have something valuable to share and are ready to be seen

You'll Walk Away With:

An actionable roadmap for launching or reinventing your brand, business, or creative project

New creative rituals to open your channel of intuition and express yourself with clarity and confidence

The tools and inspiration to grow an audience by sharing your unique style and voice

Resources for growing a content ecosystem and marketing funnel beyond social media

A supportive and diverse network of creators and entrepreneurs from around the world

Class kicks off August 10th

What’s Included:

10 weeks of learning, creating, and connecting.

10 Weekly Virtual Classes*
(3 hours each), including workshops, individual coaching, guest speakers, and community discussions.

*Classes will be held on Sundays at 3pm EST to optimize for international timezones. Video replays provided if you can't make it live.

Strategic Brand Blueprint
Weekly assignments and resources to define your brand voice and style, and guide your reinvention.

Community Connection
Inspiration and accountability from a diverse and multidisciplinary group of global creators, including virtual portal to connect, share, and ask questions between classes.

Lifetime Access
Video replays + course curriculum and assignments.

Investment: $599

Single Payment

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3-Month Payment Plan