Innerspace is a creative strategy lab dedicated to transforming brands and people by activating their story & purpose.


Everyone has a message.

The brands and creative projects that make the strongest connection are those with the most defined purpose, vision, and mission. With Innerspace, James McCrae makes strategic connections with audiences by turning businesses and people into compelling stories.

Authenticity wins every time. Innerspace helps guide clients to the heart of what makes them unique, and offers a strategic activation plan to bring their story to life through creative channels.

Are you looking to differentiate?

Are you facing obstacles getting your message into the world?

Are you ready to own a higher purpose?

Innerspace is here to guide your transformation.

Services include:

Innerspace discovery
Brand strategy
Creative coaching
Mission & purpose definition
Visual concepting
Book and writing guidance


Let's connect. First call is free.

Name *