Hi, I’m James McCrae.

I’m a writer and strategist originally from Minnesota who now lives in New York City (soon Los Angeles). My work spans the fields of branding, digital strategy, creative team leadership, poetry, and mindfulness.

I believe in slowing down the reactive mind and cultivating both inner and outer awareness in order to tap onto deeper levels of creativity and purpose.

As a strategist…

As a hybrid creative/brand/digital strategist with over 10 years of experience, I work with brands and individuals around the world to define and activate their vision and purpose and craft innovative solutions to targeted challenges.

My methodology includes:

  • Audience insights

  • Mission + vision definition

  • Client workshops

  • Design thinking exercises

  • Journey mapping

  • Visual + verbal brand development

  • Creative team leadership


As a writer…

As a writer, I apply the principles of mindfulness, Buddhism, and Stoic philosophy to modern life. My work has been featured in Forbes, HuffPost, Adweek, Thought Catalog, Yogi Times, Entrepreneur, Elephant Journal, and more.


My debut book, Sh#t Your Ego Says, explores the relationship between ego and intuition, and offers practical insights for making friends with your own mind. It has sold thousands of copies around the world and has been translated into six languages.

I have been writing poetry since age 14, and my poems have appeared in numerous literary publications, including the American Journal of Poetry. You can read some of my poetry here.

My writing has been featured in:


As a public speaker…

On the speaking circuit, I offer practical talks on the subjects of creativity, career, ego, writing, and mindfulness. I also host workshops and lead group meditation sessions.


As a human…

I am a certified meditation instructor and host of the Innerspace with James McCrae podcast, which explores the intersection between creativity, mindfulness, business, and culture.

In my spare time, you can catch me practicing yoga, reading literature, visiting art museums, watching basketball, and listening to records.



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